As the driving force behind the Squish website, I led the art direction and design to create a visually engaging online platform that reflects the bold and energetic essence of the product. Using a vibrant color palette, playful typography, and dynamic graphic elements strategically, the approach was carefully crafted to capture attention and convey the high-energy experience in each shot. The resulting design positions the energy-infused jello shot as a distinctive and memorable offering in the marketplace.
